DestinationMarketing.ai

Topic

Data & Structure

The role of structured data, knowledge graphs, and information architecture.

Tracking the Untrackable
Case Study — VisitLEX (Lexington, KY)

Tracking the Untrackable

Lexington is home to over 50 world-class street art murals, but the DMO struggled to quantify their economic value. Unlike a museum, murals don't have turnstile…