By Florian Blois
How AI is reshaping Destination Marketing strategy
AI is changing how travelers discover and choose destinations. I analyze what is changing, and how DMOs can adapt their strategy to stay competitive.
Latest AI analysisA structured approach to AI in destination marketing
A clear breakdown of how AI is reshaping Destination Marketing, from strategy to execution.
AI Strategy for DMOs
How AI is reshaping planning, targeting, budgeting, and performance.
Key categories
The main areas shaping AI in destination marketing, from discovery to distribution.
Explore CategoriesCase Studies
Real examples of destinations using AI across marketing, data, and distribution.
See case studiesHow DMOs use AI
Real examples of how destinations are using AI, from data and content to personalization and forecasting.
Visit Orlando
The Battle for AI Search Prominence
Visit Orlando transformed its website into a machine-readable knowledge base with Schema.org markup and entity linking, achieving a 19.72% increase in AI visibility within two months.
Read case studyVisit Madrid
The 24/7 Personalized AI Concierge
Madrid built VisitMadridGPT, a generative AI assistant supporting 95+ languages that delivers hyper-personalized itineraries — with average sessions of 4+ minutes.
Read case studyVisit Scotland
Predicting the "Cool-cation"
Visit Scotland uses AI sentiment tracking to detect heatwave fatigue and trigger automated campaigns promoting cooler climates, boosting off-season bookings.
Read case studyStay ahead of AI in Destination marketing
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Clear breakdowns of how AI is reshaping destination marketing.
Florian Blois
AI & Destination Marketing