By Florian Blois

Strategic direction for DMO's
in the age of AI

AI is transforming how travelers discover, choose, and experience destinations. From generative search to predictive analytics, I explore what these shifts mean for DMOs — and how to turn them into strategic advantage.

Let's talk about AI for your DMO

What you'll find here

A structured knowledge base built for destination marketing professionals navigating the AI transition.

AI Strategy for DMOs

How artificial intelligence is reshaping the way DMOs plan campaigns, allocate budgets, target audiences, and measure success.

Topics & Frameworks

Nine in-depth themes covering GEO, data architecture, content strategy, forecasting, distribution, and more.

Explore topics

News & Ideas

Regular short-form articles: industry shifts, emerging tools, policy changes, and early signals from AI and travel.

Read news

Practice: Real Examples

Documented case studies from Vienna, Dubai, Singapore, Amsterdam, and other destinations deploying AI.

See examples

Practice — How DMOs use AI

From structured data optimization to crowd prediction and multilingual AI concierges — real implementations from leading destinations.

Visibility & Discovery — GEO

Visit Orlando

The Battle for AI Search Prominence

Visit Orlando transformed its website into a machine-readable knowledge base with Schema.org markup and entity linking, achieving a 19.72% increase in AI visibility within two months.

Tools & Technology

Visit Madrid

The 24/7 Personalized AI Concierge

Madrid built VisitMadridGPT, a generative AI assistant supporting 95+ languages that delivers hyper-personalized itineraries — with average sessions of 4+ minutes.

Intelligence & Forecasting

Visit Scotland

Predicting the "Cool-cation"

Visit Scotland uses AI sentiment tracking to detect heatwave fatigue and trigger automated campaigns promoting cooler climates, boosting off-season bookings.

View all case studies