Experience & impact
From global travel distribution to AI strategy for destinations
I'm Florian Blois, a destination marketing professional with over a decade of experience working alongside more than 80 DMOs across Europe, Asia-Pacific, the Middle East, and the Americas.
Several years at Hotelbeds (HBX Group), the world's largest B2B travel distributor, working on DMO partnerships and market development across regions.
Currently at DIDA, the largest B2B travel platform in China, leading DMO strategy and partnerships globally, connecting destinations with one of the fastest-growing source markets.
My focus is understanding how AI is reshaping destination marketing, from discovery to distribution. I created DestinationMarketing.ai to break down what this shift means for the industry.
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Previously worked with DMOs worldwide
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Years in tourism
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Marketing budget launched
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AI Core Expertise
How I approach AI in destination marketing
Key areas where AI is reshaping destination marketing, based on industry experience and ongoing analysis.
AI Strategy
Helping DMOs understand how AI is reshaping discovery, content, and distribution.
AI Readiness
Assessing where organizations stand and how to prioritize AI adoption.
Speaking & Workshops
Keynotes, executive workshops, and team briefings on AI, GEO, and the future of destination marketing.
Research & Analysis
Ongoing analysis across core AI themes impacting destination marketing.
Tools & Ecosystem
Identifying relevant tools, partners, and platforms shaping AI adoption.
My approach
Turning complex AI shifts into clear, practical insights for destination marketing professionals.
Global Best Practices
Studying what works across destinations and translating it into practical insight.
Nine Core Themes
A structured framework covering GEO, data, tools, branding, forecasting, distribution, partnerships, governance, and the future of destination marketing.
No Hype, Just Data
Every analysis grounded in real implementations and industry data. Rigorous, practical intelligence for better strategic decisions.
Interested in collaborating or exchanging ideas?
Whether you're exploring AI for your destination or want to exchange perspectives, feel free to reach out.
Get in touch