Experience & impact
From B2B travel distribution to AI strategy
I'm Florian Blois, a destination marketing professional with over a decade of experience working alongside more than 80 DMOs across Europe, Asia-Pacific, the Middle East, and the Americas.
Several years at Hotelbeds (HBX Group), the world's largest B2B travel distributor — DMO partnerships and market development across multiple regions.
Currently at DIDA, the largest B2B travel platform in China — leading DMO strategy and partnerships globally, connecting destinations with one of the fastest-growing source markets.
I launched DestinationMarketing.ai to document, analyze, and share what the AI revolution means for our industry.
Florian Blois on LinkedIn
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Previously worked with DMOs worldwide
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Years in tourism
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Marketing budget launched
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AI Core themes
What I do
A range of services designed to help DMOs make sense of AI and turn it into competitive advantage.
Strategic Advisory
Helping DMOs understand how AI changes traveler discovery, content, and distribution — and what to do about it.
AI Readiness Frameworks
Assess your organization's AI maturity, prioritize investments, and measure impact on destination performance.
Speaking & Workshops
Keynotes, executive workshops, and team briefings on AI, GEO, and the future of destination marketing.
Research & Analysis
In-depth articles across nine core themes, from data architecture to the future of travel.
Tools & Partnerships
Connecting DMOs with proven tools, partners, and implementation strategies based on global best practices.
My approach
Translating complex AI concepts into clear, actionable intelligence for destination marketing professionals.
Global Best Practices
From Singapore's Tourism Analytics Network to Vienna's GEO strategy — studying what works worldwide and translating it into actionable insight.
Nine Core Themes
A structured framework covering GEO, data, tools, branding, forecasting, distribution, partnerships, governance, and the future of travel.
No Hype, Just Data
Every analysis grounded in real implementations and industry data. Rigorous, practical intelligence for better strategic decisions.
Interested in working together?
Whether you're looking for strategic guidance, a speaking engagement, or simply want to exchange ideas on AI and destination marketing — I'd be glad to hear from you.
Get in touch